And the winner is…
After 21 years in production, “Big Brother” has finally crowned its first Black winner. 27-year-old Milwaukee-native, Xavier Prather claimed the throne and walked away with the prize money in the amount of $750,000 on a show with a history of not holding space for its Black contestants.
Prather’s victory was a special one, as he was aided by his secret alliance The Cookout, throughout the competition. The Cookout also made history as the show’s first alliance with an all-black group. Prather and his alliance strategized in the “Big Brother” house to ensure that at least one of the Black contestants would take home the prize money.
This season, much like those in the past, began with sixteen hungry and hopeful competitors. As the competition progressed, only six people were left — all six were members of The Cookout. “Big Brother” has had a long history of hosting predominantly white casts, who have often displayed racist and prejudice behaviors. The emotional response from Prather when the final six of the alliance were announced during the show, allowed viewers to see just how monumental the overall winner would be to the show’s history.
View this post on Instagram
“We did it,” Prather said through tears. “We did it.” As he embraced his alliance, several of them held back tears.
The alliance knew that it was a win early on as the alliance was formed.
“On day 65, when we were all there and it was the six of us and our mission was accomplished, that was the win for all of us regardless of who won the grand prize,” Tiffany recalled in an interview with “ET’s” Kevin Frazier.
After an order issued last year in response to the Black Lives Matter protests in the wake of George Floyd’s murder, CBS Chief Executive, George Cheeks, ordered that all casts of the network’s unscripted shows be 50% Black, Indigenous, and People of Color (BIPOC). In turn, this season of “Big Brother” was comprised of the most diverse cast in the show’s history.
“The season was about representation, and the season was also about a brotherhood that we started on day one and worked all the way through until day 85,” continued Prather. “And we played the game well. I wouldn’t have won this game without everyone sitting beside me and I never want to lose sight of that. So I’m indebted to all of them.”
Derek Frazier, son of the late boxer Joe Frazier, came in second place and walked away with $75,000.
Will this set the tone for future seasons of “Big Brother?”
For More Black History In The Making: