Diddy’s New CÎROC Flavor Is Here To Light Up Your Fall!

The love era is here!

If Sean “Diddy” Combs doesn’t do anything else, he is certainly going to lead with a name that fully represents him. Whether you know him as Puffy, Diddy, Puff, or even now as Love, one thing’s for certain and two things for sure are that you know that he is all about his business!

From Combs Enterprises to REVOLT, Diddy continues to lead with one thing throughout his companies — the culture.

With CÎROC, he’s teamed up with industry veterans Dia Simms and Erin Harris to build a more inclusive and diverse spirits industry while also aiming to create the next generation of diverse entrepreneurs, executive leaders, and founders in ways that are both scalable and sustainable.

Now that fall is officially in full swing, CIROC is celebrating with a Limited-Edition CÎROC Pomegranate which includes notes of juicy berries coupled with hints of strawberry that meld with bursts of sweet and fruity pomegranate flavors that are sure to be the talk of the table during the holiday season.


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The new drink will be available nationwide starting in October at a suggested retail price of $29.99. Click here for more on how to grab yours!

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