ONE Musicfest (OMF) is the only festival where you’ll find music for everyone.
For the past 12 years, the festival has been graced by everyone from George Clinton and the Parliament-Funkadelic to Wu-Tang Clan and Outkast.
For festival founder, J. Carter, and director, Orinike Odeleye, OMF is home and this year’s festivities will be nothing short of a homecoming after the pandemic pushed the festival to go virtual last year.
Now, back and stronger than ever, OMF continues to be a beacon of light as one of the only Black-owned festivals fully operated by an all-Black team of visionaries and doers. When it comes to this team, they’re proof that the sky’s the limit when it comes to creating a movement that is for us, by us.
“I think ownership is important, especially when dealing with something that is cultural and will give back to the community,” said Carter in an exclusive with Aspire TV. “The plan has always been to own and create something that culturally fills the void within music festivals and our community.”
He further explains how the team has managed to completely own OMF over the last 12 years.
“I would say we’ve done a great job for the last 12 years of completely owning ONE Musicfest as a brand. As far as the brand being 100% Black, it has allowed us to tap into the people and give back with our true intentions rather than it just being a watered-down corporate event.”
On The Power In Our Music
Odeleye has ensured that OMF is not only a fun time, but a place of fellowship and community having served as the festival direction since its inception in 2009. She explains how our music has been the safe space to express ourselves as a community since the beginning of time.
View this post on Instagram
“I think our music really has strong activism roots,” she said. “I mean, if you look at gangsta rap, that was so demonized, it in itself was its own form of activism. It was young people talking about the experiences they were having with the police and with poverty and oppression in America. I think a lot of times we want to censor our music, especially as it can be controversial or violent and misogynistic, but it is our own form of self-determination.”
What To Expect During The Return Of OMF
“It’s a musical homecoming for the culture,” Carter expressed. “We do things that a lot of other festivals do not do. You’ll be hard-pressed to find festivals that understand how to cater to a 21- year-old, but also how to cater to a 48-year-old hip-hop head and do it seamlessly.”
For Odeleye, OMF has a vibe like no other.
“You’ll get that homecoming vibe of all of these Black people and also non-Black people who love us and our culture, she said. “You get all of this good energy and these wonderful vibes and you’re just reminded of why we do this.”
ONE Musicfest returns this Saturday (October 9) and Sunday (October 10) click here for the full lineup and the chance to score tickets.