Aspire Celebrates Six Years of Entertainment for Minorities Led By Minority Executives


Earvin “Magic” Johnson’s Aspire TV is run predominately by a dynamic group of minority execs breaking status quo. 

ATLANTA – June 27, 2018 – Aspire (@TVaspire), the network that reflects, shares and celebrates the experiences of black culture and urban lifestyle, celebrates its 6th anniversary on Wednesday, June 27th by acknowledging its minority, and mostly female, leadership.

Each and every day the team at Aspire strives to curate and create engaging entertainment for people of color by people of color. In a male dominated industry, Aspire is challenging the entertainment industry’s status quo, boasting a staff of 13 employees of color, including 12 women, and is 38% millennial.

Ladies Leading Innovation

“Wherever you see me or one of my businesses, you’ll find a team of African American women in key and executive level positions, ” said Earvin “Magic” Johnson, Chairman and CEO, Aspire. “I believe that women possess innate qualities that make them stellar leaders in all business settings. I’m proud that we at Aspire continue making positive changes for our future with Black women at its helm.”

Passion and Purpose

“I’m proud to lead a team of such passionate and purpose-driven women and minorities,” said Melissa Ingram, Vice President and Channel Manager, Aspire. “In a time where the voice of minorities matter most, Aspire is honored to provide a platform that reflects the interest and stories of the Black audience and most importantly a destination for us to see ourselves.”

Aspire staff pictured above:
(L-R) standing: Tina Rodriguez, Brittany Kennedy, DeEtta West, Tim Nunez, Tendai Mashingdaize, Ashley Bruton and LaTasha Ezell. (L-R) seated: Reyna Jones, Chuniq Inpower, Melissa Ingram, Alesia Snell and Tamieka Ingram. Not Pictured: DeAngela Napier.

About Aspire
Aspire is the television entertainment network from Earvin “Magic” Johnson that reflects the people and modern day experiences of black and urban culture in a way that is inspiring, authentic and entertaining. Aspire offers original scripted and reality series, specials and independent films as well as beloved dramas, contemporary comedies and provocative documentaries that allow you to connect and … see yourself here.

The network was launched on June 27, 2012 by Magic Johnson Enterprises, which acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities.

Aspire is available in 24 of the top 25 African-American markets including New York City, Los Angeles, Atlanta, Chicago and Washington, D.C. For more information, visit www.aspire.tv, facebook.com/aspireTV, @TVaspire on Twitter and @aspireTV on Instagram.

About Magic Johnson Enterprises
Magic Johnson Enterprises acts as a catalyst for driving unparalleled business results for its partners and fosters community/economic empowerment by making available high-quality entertainment, products and services that answer the demands of ethnically diverse urban communities. For more information, visit http://magicjohnson.com/enterprises

MEDIA CONTACT:
Kristina Stafford
Kstafford@UPtv.com
770.692.9939