Nike Forward Pushes The Culture Toward A Better Society

Nike continues to be the blueprint for the way society gets active!

Today (Sept. 6), the company has announced the launch of Nike Forward, the game-changing platform on a mission to revolutionize apparel creation. Creating products under this new model requires less steps than traditional Nike knits and wovens, ultimately reducing the carbon footprint of first generation Forward material.

The new products is the epitome of not only NIKE, Inc’s culture of innovation, but showcases the company’s commitment to creating a better world.

“Nike Forward feels different because it is different. It is not a traditional knit or woven, but a completely new material that drastically reduces its carbon footprint,” said Carmen Zolman, VP Innovation Apparel Design, NIKE, Inc. in an official news release of the announcement.

With five years of research under the company’s belt to develop Nike Forward, the process of material fabrication is much more simple thanks to the reduction of steps. Unlike its traditional multistage creation cycle, which includes spinning yarn, knitting, cutting, sewing, and more, the new process for the platform turns fiber directly to textile through needle-punch. Ultimately, thanks to less steps, there’s less energy consumption while reduces 75% of the carbon footprint attached to the brand’s traditional knit fleece.

“It’s game-changing platforms, like Nike Forward, that accelerate a culture of innovation at Nike to help protect the planet and the future of sport,” says Janett Nichol, VP Apparel Innovation, NIKE,Inc.

The Nike Forward product includes a the beloved silhouette of the gray hoodie without embellishments and dyes.

“As part of our commitment to serve athletes* by offering more sustainable options and meeting our bold, science-based impact targets, we’re introducing a material innovation that can be adapted to different lifestyle and performance purposes,” says Seana Hannah, VP Sustainable Innovation, Nike, Inc.

Nike Forward officially debuts in both Hoodie and Crew styles next Thursday (Sept. 15). Additionally, in true Nike fashion, the company also recently paid homage to Serena Williams following her retirement from the game of tennis.

 

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