Now more than ever, supporting Black businesses isn’t just meaningful—it’s essential.

With Black Friday right around the corner, this is your reminder to shop with purpose and direct your holiday dollars toward Black-owned brands across the country. AspireTV is proud to help shine a spotlight on Black-owned brands through our curated marketplace, aspireMKTPLC. 

While National Uplift Someone Day on October 30 encouraged simple acts of kindness—from volunteering at your local Feeding America to helping an elderly neighbor with yardwork—we’re extending that spirit into the holiday season. This year, aspireTV is celebrating entrepreneurs who pour passion, creativity, and culture into their businesses by spotlighting brands featured on aspireMKTPLC.

Shopping with purpose has never looked—or felt—better. If you or someone you know has a business that would like to be featured, click here to learn more!

In the meantime, here’s a curated list of Black-owned businesses to support this Black Friday, throughout the holidays, and beyond:

Be Rooted

Founded by Jasmin Foster in 2020 as a stationery brand, Be Rooted has blossomed into a full lifestyle line featuring puzzles, games, candles, and more. The brand made history as the first Black-owned stationery line at Target and recently expanded into Walmart.

Fruition Hat Co.

Born in Atlanta, Fruition Hat Co. is a lifestyle brand rooted in individuality and confidence. Their mantra, “Be You, Be True,” inspires headwear that blends streetwear swagger with elevated style—each piece crafted to reflect both personality and purpose.

#EndTheStereotypes (ETS)

ETS uses apparel as activism, challenging harmful narratives placed on Black people and marginalized communities. Through bold statements and affirming designs, the brand encourages wearers to reclaim their stories and spark meaningful conversations.

Phillip  Ashley Chocolates

Created by award-winning chocolatier Phillip Ashley Rix—dubbed the “Willy Wonka of Chocolate”—this Memphis-based brand tells cultural stories through intentional, globally inspired flavors. With collaborations ranging from Lexus to Mariah Carey and LeBron James, Phillip Ashley Chocolates continues to set the bar for imaginative luxury confectionery.

Nature’s Glow

This clean beauty brand prioritizes simplicity, wellness, and natural radiance. Using botanicals like aloe, rosewater, and turmeric, Nature’s Glow crafts small-batch skincare without harsh chemicals—ideal for those seeking gentle, effective, and holistic care.

EZ‑Scratch 

Designed for those who wear protective styles, EZ-Scratch tools provide scalp relief without disrupting braids, locs, sew-ins, or wigs. It’s the solution textured-hair consumers have been waiting for—comfort, care, and convenience in one.

ANOVÉ 

Founded by Benardett Francis, ANOVÉ is a luxury skincare brand created intentionally for melanin-rich skin. Combining sustainable practices with science-backed plant actives like moringa and sea buckthorn, ANOVÉ delivers elevated essentials rooted in clean beauty and ethical sourcing.

Tropical Express 

This plant service brings life and serenity into any space with houseplant sales and rentals for homes, sets, events, and businesses. Tropical Express blends style with wellness, making greenery accessible and transformational.

CAM Kids Craft Box 

A monthly subscription box designed to get kids off screens and into hands-on creativity. Each box includes themed crafts, books, and activities that spark imagination, strengthen motor skills, and inspire learning.

Wearbrims 

A luxury hat brand founded by Black men redefining what confidence looks like—starting at the crown. Known for premium wool and felt fedoras, WearBrims blends Southern charm with modern flair, offering statement pieces that elevate any look.

Godly Beauty 

A faith-forward beauty and lifestyle brand, Godly Beauty offers hair extensions, lashes, handbags, cosmetics, and more. Every product empowers women to feel confident inside and out while honoring their God-given purpose.

Fancy Girl Lifestyle 

A fashion and accessories brand for women who choose luxury daily. Fancy Girl celebrates boldness, fun, and femininity—encouraging every woman to show up stylish, empowered, and fancy on purpose.

6256 Design 

A creative design house producing custom apparel and branded merch that blends culture, artistry, and meaning. Their minimalist streetwear helps people wear their identity with pride.

Black Vinegar Collection 

A curated home décor brand offering distinctive candles, art, and lifestyle accents. Every piece brings warmth, creativity, and cultural richness into modern living spaces.

Eye Heart Literacy 

A children’s education brand dedicated to helping young readers fall in love with books through engaging activities and inclusive resources that celebrate diversity and imagination.

Join the movement! Shop with Purpose on the aspireMKTPLC, watch programming designed with Black entrepreneurs at the center on aspireTV, or stream your favorite content anytime on aspireTV+—available now on Prime Video Channels and Xfinity! Start your 7-day free trial today.

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