Now, more than ever, it is essential to support Black businesses.

As the holiday season quickly approaches, this is a reminder to shop with purpose as much as possible to support Black-owned businesses across the country, and aspireTV is leading by example with aspireMKTPLC. 

With National Uplift Someone Day on October 30 approaching, UP Entertainment is encouraging simple acts of kindness. Whether that’s volunteering at your local Feeding America or helping an elderly neighbor tend to their lawn, there are many ways to brighten someone’s day, and this year, aspireTV is highlighting some of the ways to brighten the spirits of entrepreneurs with businesses featured on our aspireMKTPLC.

Shopping with purpose has never felt or looked so good. If you or anyone you know has a business that would like to be featured on the site, click here for more.

In the meantime, here is an array of businesses to amplify and show up for on this National Uplift Someone Day, during the holidays, and beyond.

Be Rooted

Founded by Jasmin Foster as a stationery brand in 2020, Be Rooted has since evolved to include a wide range of lifestyle items, including puzzles, games, candles, and more! The company made history as the first Black-owned stationery brand to hit Target shelves in 2022, and recently celebrated its Walmart launch.

Fruition Hat Co.

Founded and based in Atlanta, Fruition Hat Co. is more than a headwear brand—it’s a lifestyle brand celebrating individuality and confidence. Their mantra, “Be You, Be True,” drives designs that blur the lines between streetwear and elevated fashion. With each hat crafted to reflect personality and purpose, Fruition offers enthusiasts a statement piece that complements more than just an outfit—it complements a mindset. 

Phillip  Ashley Chocolates

Founded by award-winning chocolatier Phillip Ashley Rix, Phillip Ashley Chocolates has been dubbed the “Willy Wonka of Chocolate” for its bold flavor innovation and artful presentation. Handcrafted in Memphis, each piece is made using globally inspired ingredients that tell cultural stories through taste. The brand has collaborated with luxury icons like Lexus and celebrities including Mariah Carey and LeBron James, earning its reputation as one of the most imaginative chocolate companies in the world.

#EndTheStereotypes (ETS)

Founded with a mission rooted in social change, End The Stereotypes uses apparel as activism to challenge harmful narratives placed on Black people and marginalized communities. The brand’s apparel features bold, affirming messaging that promotes cultural pride, empowerment, and individuality. Each piece sparks conversation while inspiring wearers to reclaim their stories and rewrite the narrative.

Nature’s Glow

Nature’s Glow is a clean beauty brand built on simplicity and results. Their skincare products are handcrafted in small batches with nutrient-rich botanicals and gentle ingredients such as aloe, rosewater, and turmeric. Designed to nourish skin naturally, the collection includes facial serums, toners, and body care essentials made without harsh chemicals—making it a go-to brand for those who value affordable, holistic skincare.

ANOVÉ 

Founded by entrepreneur and beauty advocate Benardett Francis, ANOVÉ is a luxury skincare brand created with melanin-rich skin in mind. Based in Los Angeles, the brand merges sustainability with science-backed plant ingredients, such as moringa, sea buckthorn, and hyaluronic acid. ANOVÉ champions clean beauty and ethical sourcing, offering elevated essentials that are as gentle as they are effective.

EZ‑Scratch 

EZ-Scratch reinvented scalp care for people who wear protective styles like braids, locs, sew-ins, and wigs. Designed to relieve itch and tension without damaging styles, EZ-Scratch tools glide through hair while promoting scalp health and hygiene. The brand fills a gap in textured hair care by centering everyday comfort for those who protect their crown.

Godly Beauty 

Godly Beauty is a faith-inspired beauty and lifestyle brand that merges style with spirituality. Offering everything from hair extensions and lashes to handbags and cosmetics, the brand empowers women to feel beautiful inside and out. Rooted in confidence and purpose, Godly Beauty inspires women to honor their beauty as they walk boldly in their calling.

Tropical Express 

Tropical Express is a Black-owned plant service dedicated to bringing life, color, and calm into every space. Specializing in both houseplant sales and rentals, the company offers flexible options for homes, film sets, weddings, events, and businesses. Whether temporary or long-term, Tropical Express makes plant styling accessible while promoting wellness and the therapeutic power of greenery.

CAM Kids Craft Box 

Founded to inspire creativity beyond screens, CAM Kids Craft Box is a subscription service that delivers hands-on fun for children each month. Each box includes themed craft kits, books, and educational activities designed to build imagination and motor skills. Perfect for family bonding or independent play, CAM Kids encourages learning through creativity.

Wearbrims 

WearBrims is a luxury hat brand founded by Black men who believe that confidence starts at the crown. Known for high-quality wool and felt fedoras, WearBrims blends Southern charm with modern style. Each brim is designed to elevate personal expression and make a statement wherever you go—it’s more than fashion, it’s identity.

Fancy Girl Lifestyle 

Fancy Girl Lifestyle is a feminine fashion and accessories brand designed for women who embrace luxury in everyday life. From bold statement pieces to chic essentials, the brand celebrates fun, confidence, and individuality. Fancy Girl encourages women to show up unapologetically—stylish, empowered, and fancy on purpose.

6256 Design 

6256 Design is a creative design house offering custom apparel and branded merchandise that blends culture, storytelling, and artistic expression. Known for minimalist streetwear with meaning, the brand uses fashion as a form of identity—helping people wear what they believe.

Black Vinegar Collection 

Black Vinegar Collection is a curated home décor brand offering statement pieces that transform everyday spaces into reflections of personal style. With carefully selected candles, art, and lifestyle accents, the brand brings warmth, creativity and cultural flair into modern homes.

Eye Heart Literacy 

Eye Heart Literacy is a children’s education brand committed to helping young readers fall in love with books. Through engaging resources, activities, and learning tools, the brand supports early literacy while celebrating representation, diversity, and imagination for children of all backgrounds.

Join the movement! Shop with Purpose on the aspireMKTPLC, watch programming designed with Black entrepreneurs in mind on aspireTV, or stream your favorite content anytime on aspireTV+—available now on Prime Video Channels and Xfinity! Start your 7-day free trial today.

Stay connected and explore more stories with our latest Tribe Talks.