Creative Research & Design

Meet Justin Q Williams and Dedrick Hideoki Hagiwara Thomas – two kings in their spheres of style and design. Justin is one of the top interior designers selected for an Atlanta show house – follow him and his project manager Darnell on install day for the home’s study. Meanwhile, Dedrick hosts a dinner for a group of corporate clients he’s known for years who have sought Dedrick’s expertise for suiting up in business.

Dedrick helps client Donna celebrate her 60th birthday with a 60’s themed custom party outfit. Meanwhile, Justin scopes out a new design project for multi-hyphenate client Nicole who seeks to level up her lead bed/bath sanctuary to give “rich aunty vibes.”

Justin and Darnell go on one of their essential sourcing days to identify fabrics and staple furniture pieces to outfit Nicole’s lead bedroom and bathroom. Dedrick invites young, burgeoning comedian Jarrett Billups to the studio to learn about the core ingredients of a strong staple first suit.

Dedrick and legendary Atlanta rapper TI have been creative collaborators for years – today, Dedrick is tasked with creating legendary looks for TI’s Atlanta Symphony Orchestra appearance. Justin goes through multiple iterations in achieving Nicole’s desired look, but ultimately, the finished reveal is worth all the work!

Dedrick hosts a graduation ceremony for a group of entrepreneurship students at Morehouse College to the Hideoki studio where special guest – Danny Glover – joins for a conversation about the moments that matter. Justin and his best friend James sit down for meaningful reflection on how they navigate being entrepreneurs in business and in life.

Justin begins a new project with homeowner, Rashad, who plans to bring a fixer-upper home on a stunning lakeview property to life. Dedrick gets creative with collaboration partner D.L. Warfield (Creative Director for Usher, OutKast) on how to evolve the golf space with a unique PING x Hideoki collection.

Dedrick goes to luxury factories in Italy to bring the PING x Hideoki collection to fruition and reveals the fine craftsmanship of the PING x Hideoki collection. Justin dives into the details of selecting finishes for Rashad’s kitchen and bathrooms. Together, the two uncover how storytelling is all in the fine details.

Justin gets a surprise visit from his mom on the job, as we get to know where Justin’s expertise all began. Dedrick invites a group of young adults from the Nsoro foundation to tour his studio and gives a lesson on the foundations of our careers and the ultimate bedrock: confidence.

Justin and longtime friend and collaborator Kevin, a builder in Atlanta with a calculated eye for impact, bring their heads together on renovating a standout property in Brookhaven for dramatic effect. Dedrick and actress Terri J Vaughn also go way back and together they’re going to put together custom looks for the red carpet and award show stage.

Justin dives into the colors and textures of the Caribbean Carnival celebration, J’ouvert, as he brings his design eye to the commercial space with the aptly named Caribbean bar and kitchen, J’ouvert! Dedrick explores the scents and production of tobacco as he researches the perfect combination for custom cigars to add to his new subscription services for Hideoki clients.