Creative Research & Design

Meet Justin Q Williams and Dedrick Hideoki Hagiwara Thomas – two kings in their spheres of style and design. Justin is one of the top interior designers selected for an Atlanta show house – follow him and his project manager Darnell on install day for the home’s study. Meanwhile, Dedrick hosts a dinner for a group of corporate clients he’s known for years who have sought Dedrick’s expertise for suiting up in business.

Dedrick helps client Donna celebrate her 60th birthday with a 60’s themed custom party outfit. Meanwhile, Justin scopes out a new design project for multi-hyphenate client Nicole who seeks to level up her lead bed/bath sanctuary to give “rich aunty vibes.”

Justin and Darnell go on one of their essential sourcing days to identify fabrics and staple furniture pieces to outfit Nicole’s lead bedroom and bathroom. Dedrick invites young, burgeoning comedian Jarrett Billups to the studio to learn about the core ingredients of a strong staple first suit.

Dedrick and legendary Atlanta rapper TI have been creative collaborators for years – today, Dedrick is tasked with creating legendary looks for TI’s Atlanta Symphony Orchestra appearance. Justin goes through multiple iterations in achieving Nicole’s desired look, but ultimately, the finished reveal is worth all the work!

Dedrick hosts a graduation ceremony for a group of entrepreneurship students at Morehouse College to the Hideoki studio where special guest – Danny Glover – joins for a conversation about the moments that matter. Justin and his best friend James sit down for meaningful reflection on how they navigate being entrepreneurs in business and in life.

Justin begins a new project with homeowner, Rashad, who plans to bring a fixer-upper home on a stunning lakeview property to life. Dedrick gets creative with collaboration partner D.L. Warfield (Creative Director for Usher, OutKast) on how to evolve the golf space with a unique PING x Hideoki collection.

Dedrick goes to luxury factories in Italy to bring the PING x Hideoki collection to fruition and reveals the fine craftsmanship of the PING x Hideoki collection. Justin dives into the details of selecting finishes for Rashad’s kitchen and bathrooms. Together, the two uncover how storytelling is all in the fine details.

Justin gets a surprise visit from his mom on the job, as we get to know where Justin’s expertise all began. Dedrick invites a group of young adults from the Nsoro foundation to tour his studio and gives a lesson on the foundations of our careers and the ultimate bedrock: confidence.

Justin dives into the colors and textures of the Caribbean Carnival celebration, J’ouvert, as he brings his design eye to the commercial space with the aptly named Caribbean bar and kitchen, J’ouvert! Dedrick explores the scents and production of tobacco as he researches the perfect combination for custom cigars to add to his new subscription services for Hideoki clients.

Justin and longtime friend and collaborator Kevin, a builder in Atlanta with a calculated eye for impact, bring their heads together on renovating a standout property in Brookhaven for dramatic effect. Dedrick and actress Terri J Vaughn also go way back and together they’re going to put together custom looks for the red carpet and award show stage.

Dedrick hosts his famous Customer Appreciation crawfish boil with the likes of mayor Andre Dickens to Terri J Vaughn and Jerry Stackhouse to bring “the camaraderie of the right friends” together. Justin connects with repeat clients Sion and Desney as they put the finishing touches on a basement space conducive for the whole family to connect and spend time together.

Justin helps Corrina – who loves to entertain – give her Mexican restaurant Blu Cantina a memorable look and revisits the home he helped design for her to see how her foyer and dining room have wowed her extended family and guests. Dedrick invites a group of students from Clark Atlanta to learn about the principles of accessorizing – ties, scarves, and more – to make the best first impression.

Dedrick and his very first employer, Dr. Lesia Crumpton Young – previous President of Texas Southern University – embark on the Greatness Collection to shatter glass ceilings and shine a light on female greatness. Justin recalls the sourcing visits he went on to select lighting and wallpaper for business woman Corrina’s home to outfit her space with the finishes that recall her of her greatness!

Justin navigates the most expensive bathroom redesign he’s encountered with clients Darius and Christopher. The reason for the high-ticket price? The inclusion of advanced technology that will require a lot of pre-planning to get everything functioning just right! Dedrick brings fashion and style to a new industry: the automotive industry. Together with Damien Mills, the country’s first African American owner of a luxury auto dealership, they’ll create bespoke luxury vehicles like this Bentley they’ll design for basketball coach Jerry Stackhouse.

Justin meets clients Darius and Christopher who have a long list of requests for their bathroom redesign and a surprise outdoor space they’ll need to revamp in stages! Dedrick has his weekly Hideoki team meeting to discuss strategies for the Greatness Collection drop and how to bring Hideoki products to more people with roadshows.

Dedrick has a visit from his previous Artistic Director, Crystal Paris, now a renowned artist who has a surprise gift for him! Justin finesses the finishing touches on Lamar’s condo in the city with art from his personal collection.

Justin envisions a total home redesign for client Michelle – a gorgeous historic property with a ballroom that Justin will need to modernize. Dedrick and a group of friends and family gather at the studio to pick out fabrics while Dedrick will need to design unique looks for all of them towards a creative vision for the Alpha Derby – a philanthropic event by the Alphas of Atlanta.

Justin and Darnell source all things tile for Michelle’s home across multiple applications. Dedrick and the Alpha Derby exec team prepare for the party of the season for a good cause and everyone’s unique outfit will be on full display! The two designers compare notes in how they navigate rules of thumb to stay stylish but timeless.

Dedrick introduces Justin to Pamola Powell, the interior designer he worked with to create the mythical Hideoki studio and Dedrick’s sacred space. Justin reveals Michelle’s brand new office and how a room’s character can reflect and create us.

Justin gets invited to the Savannah College of Art and Design as a premiere interior designer in Atlanta and an example for young artists in the field. Dedrick is awarded a cover feature on In The City magazine and his family come to support him, while revealing all they’ve learned from Dedrick along the way.