Keasha Rigsby is a renowned bridal consultant whose warmth and talent has endeared her to audiences of the hit series Say Yes to the Dress. Now she is striking out on her own, helping brides find their perfect wedding dress in her own exclusive bridal boutique. In this bridal fashion reality series, each episode focuses on the dramatic highs and lows of three brides- to-be and their opinionated families and friends, who each have their own idea about what the perfect dress should look like.