It’s the most wonderful time of the year, and whether you’re playing Santa or treating yourself, Black Friday is the perfect opportunity to rack up on gifts for yourself or your loved ones.

From beauty essentials and stationery, to premium grooming products, food, and everything in between, aspireTV has you covered with deals from Black-founded brands that’ll make your Christmas brighter.

Black Friday is just around the corner, and if you’re looking to shop smarter while supporting Black-owned businesses, we’ve curated a list of must-have deals. These brands are offering incredible savings you won’t want to miss.

The Lip Bar

Founded by Melissa Butler, The Lip Bar is known for its 100% vegan, cruelty-free beauty products that cater to all skin tones. What started as a bold lipstick line has expanded to offer a full range of makeup, including foundations and skincare.

Shop exclusive deals like 35 percent off sitewide starting Monday, Nov 25th to Wednesday, Nov 27th. The Lip Bar is also participating in Cyber Monday, so click here to learn about additional sales taking place from Thursday, Nov. 28th to Sunday, Dec. 1st.

Be Rooted

Be Rooted, founded by Jasmin Foster, is the first Black-owned stationery brand sold at Target, specializing in products that celebrate women of color, celebrating inclusivity through stationery and lifestyle products. Be Rooted empowers through beautifully crafted journals, planners, and other lifestyle goods.

For this year’s Black Friday, Be Rooted is gifting the first 50 orders a free Santa sack gift as well as 25 percent off the whole site from Thursday, Nov. 21st to Monday, Dec. 2nd. On Monday (Dec. 2), their Cyber Monday deal includes 40 percent off, plus an additional 25 percent off the whole site. Click here to learn more.

Design Essentials

Known for providing premium haircare for all hair textures, Design Essentials has been a trusted brand in the haircare industry for over 30 years, offering salon-quality products designed to treat, style, and manage all hair types, especially textured hair. Their products are formulated with nourishing ingredients like almond, avocado, and honey.

During the entire month of November customers can take advantage of 25 percent off of all Design Essentials products (with the exception of the Quick Curl Kit) using the code 4TRENDS. For more details click here.

Bevel

Bevel, founded by Tristan Walker, focuses on high-quality grooming products designed specifically for Black men’s hair and skin. Bevel’s premium line includes razors, trimmers, and skincare products that address common issues like razor bumps and irritation.

Starting on Wednesday, Nov. 27th and running until Sunday, Dec. 1st, consumers can catch sales on the Bevel Professional Hair Clippers and Beard Trimmer, Skin Care Set, Electric Shaver for Men, and more! Click here to shop with Bevel.

Telfar

Telfar is known for its fashionable and unisex designs, with its signature shopping bags being dubbed the “Bushwick Birkin.” The brand emphasizes inclusivity and accessibility in high fashion, providing iconic luxury bags at accessible prices.

On Black Friday, Nov. 29th, Telfar is offering special limited-edition drops and exclusive pricing. Click here to learn more.

Partake Foods

Partake Foods offers a variety of tasty, allergen-free cookies and baking mixes, making it easier for those with dietary restrictions to enjoy delightful treats. Founded by Denise Woodard, the brand emphasizes inclusivity and quality in every bite.

On Black Friday, customers can take advantage of 25 percent off of all products using the code PARTAKEBF. Click here to shop Partake Foods.